The Trick Behind Remarkable 6-Figure Branding

Want to build a brand that actually gets noticed and pays off?

In today’s noisy world, the average person sees over 1,000 brands every day. Standing out isn’t just a nice-to-have. It’s how you survive and grow.

Studies show that brands with consistent visuals get 40% more attention, and those with aligned messaging make 23% more revenue. That’s not fluff. That’s impact.

At Smartians, we partner with startups and small businesses as a co-founder, helping them build brands that attract attention, earn loyalty, and hit six-figure milestones.

Let’s break down how you can do the same.

What You’ll Learn:

• Why your brand story matters more than your logo
• The visual tricks that get your audience to stay
• How to build trust with consistency
• Quick wins to improve your brand today
• Advanced tips to scale from six to seven figures

1. Start With a Strong Brand Story

Your brand story is more than a sentence on your About page. It’s what helps people connect with you, remember you, and trust you.

Why It Works:

• People buy stories, not just products.
• A strong story makes your brand feel real and relatable.
• It keeps your team aligned so everything, design, copy, and marketing, feels like it fits.

Write Your Mission in One Sentence

Here’s a simple formula:

We help [your audience] [do what you do] so they can [reach their goal].

Example:

We help solopreneurs build brands that shine so they can attract loyal customers and scale to six figures.

Bring It to Life

Write a short brand story (100–200 words):

• Start with the struggle: “Growing a brand feels overwhelming and lonely.”
• Show your role: “At Smartians, we guide founders with clarity and confidence.”
• End with the win: “From invisible to unforgettable, that’s our promise.”

Tip: This story becomes the backbone of your visuals, your copy, your website, and even your emails.

2. Use Visuals That Tell a Story

People remember visuals faster than text; 23 times faster, in fact.

Start With Colours

Colours trigger emotion. Choose wisely.

• Primary: Smartians uses bold red (#961C20); it says urgency and innovation.
• Secondary: Charcoal black (#231F20) balances strength with class.
  

Try using Coolors.co to test your palette. Avoid random colours; mismatched palettes kill trust fast.

Choose the Right Fonts

Your fonts talk even before your words do.

Limit yourself to two fonts. Simple = professional.

Use Real, Not Fake

• Photos: Use real people, real moments, not stock handshakes.
• Icons: Keep line width consistent (e.g., 2px).
• Illustrations: Make them match your brand’s feel.

Tip: Build a visual library with themes like “team,” “success,” and “in action.”

3. Stay Consistent Everywhere

Here’s the truth: Inconsistency breaks trust.
If your social media, website, and email all look different, you confuse people.

Do a Quick Audit

Check these:

• Website
• Social profiles
• Email signature
• Pitch decks
• Even your packaging

Make sure your colours, fonts, and tone match across the board.

Use Brand Templates

Create:

• Social post templates
• Email signatures
• Slide decks

Tools like Canva’s Brand Kit can make this super easy.

Appoint a Brand Guardian

Have someone on your team:

• Approve designs
• Train new hires or freelancers
• Update guidelines as you grow

This can cut design back-and-forth by 30%, seriously.

See It in Action: A Case Study

Challenge: A wellness parent brand needed a vibrant sub-brand targeting busy professionals.

Strategy:

• Colour Shift: Teal (#2ABDB8) and navy (#0A2342) paired with parent brand earth tones.
• Typography: San serif font for headings; modern sans for body text.
• Story Hook: “Self-care on the go” narrative with punchy headlines.

Results:

• 28% higher email open rates.
• 45% surge in Instagram engagement.
• 60% more revenue in 3 months.

Try These 5 Quick Wins Today

• Brand Audit – Look at your website, social, and email. Do they match?
• Mission Check – Share your one-line brand story with your team.
• Visual Refresh – Update your LinkedIn or IG banners to match your core colours.
• Template Time – Make one easy design template for posts or slides.
• Professional Advice – Book a 60-minute call with Smartians. Let us find your blind spots.

Want to Go Bigger? Try These Advanced Moves

– A/B Test Everything

Test different buttons, colours, or headlines. Track:

• Clicks
• Scroll depth
• Heatmaps

– Build a Community Around Your Story

• Create a unique hashtag
• Start a referral or ambassador program
• Host a free webinar or live AMA

– Think Global, Act Local

• Adjust visuals for different cultures
• Use images that represent your real customers in each market.

Why Smartians?

We don’t just design. We partner.

Our Formula:

• Empathy: We listen before we create.
• Consistency: We build systems that scale.
• Data: We track what works and double down.

You get more than branding. You get results.

Your Brand Journey Starts Now

A six-figure brand isn’t a fantasy, it’s a system. And that system starts with story, visuals, and consistency.

Want help bringing yours to life?

Book a consultation with Smartians, and let’s build something unforgettable.